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The Trade Desk appoints Karan Grover as Director, Inventory Partnership

Karan Grover has been named Director, Inventory Partnerships at The Trade Desk. He comes to The Trade Desk from GirnarSoft, where he was in charge of establishing GirnarSoft's ever-evolving product go-to-market strategy.Grover has worked with companies such as Maxus, Sirez, and GroupM during his nearly 15-year-long career.

He supervised digital media pricing, yield management, and analytics at GirnarSoft, interacting with various teams such as ad tech, ad ops, brand solutions, front-line sales, and product to develop/create ad placements and unique sales solutions incorporating media, branded content, and data.
He also developed AdTech relationships with programmatic at their core, leveraging programmatic capabilities and data to build new revenue streams – both auto and non-auto – and making media inventory/data more relevant to audience planning.

He led digital media partnerships with India's major publishers as GroupM Director For Digital Trading, contributing to national trading revenue by focusing on product, pricing, data, and measurement capabilities. He also led the programmatic supply partnership for Xaxis, GroupM's programmatic outcome firm, which enabled the launch of new products.

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