The verdict is out: Kids love Selfie with Bajrangi
Cosmos-Maya’s Selfie With Bajrangi airing on Hungama TV is on its way to become the next big thing in kids’ animation. Given its consistently high ratings, trade is abuzz with reports of the show being touted as the next big thing.
Selfie with Bajrangi’s success can be attributed to the fact that it has the ability to speak to its target audience in a language and manner that the kids love and appreciate. The protagonist Ankush's life changes when he meets Bajrangi, the 7-year-old avatar of Hanuman, who no one but he can see. The show is modeled on kids’ day to day lives and it beautifully captures the nuances of Indian culture. Bajrangi does not just help his buddy Ankush with his day to day problems, he also inspires millions of kids who watch the show. He is a true friend and an angel figure to the viewers.
After its successful launch on Amazon Prime Video in Oct, 2017, the first half was launched on Hungama TV as a summer holiday attraction early this year. The kids have loved absolutely every aspect of the show Now the second half has made the show an even bigger hit. It is now rubbing shoulders with the likes of Motu Patlu, another Cosmos-Maya IP. It began airing on Hungama TV 29 Sep, 2018 onwards and has been a category topper ever since. It has managed a 30% increase in average ratings in comparison to the first half!
Speaking on the development, Anish Mehta, CEO, Cosmos-Maya said “Selfie With Bajrangi is the first ever series to have little Hanuman as a buddy. Only Ankush can see Bajrangi. He is invisible to the rest of the world. This is a new idea which has worked. He is not out to save the world, rather he befriends Ankush and helps him with his day to day issues in a mundane setting. Both Bajrangi and Ankush are extremely loved by kids and families across markets.”
The show is currently airing across day-parts on Hungama TV and is available in Hindi – Tamil – Telugu. Dheeraj Berry, SVP, Development & Current Projects, and creator of Selfie With Bajrangi said “The idea of having the revered figure in a slice of life, buddy comedy has worked wonders with young viewers. As a leading studio, our endeavor has always been to come up with novel ideas to create futuristic trends.”