The Wadhwa Group’s Makar Sankranti Social Post

The festival of Makar Sankranti is all about flying kites, celebrating the season of harvests and sharing happiness with sweets. While all other brands were busy conveying warm wishes of Sankranti to their audience, we at NetBiz, thought of doing something that strikes the chords of memories that recently shook Maharashtra. Read how.

The Idea Behind Experimenting

Togetherness & brotherhood is not easy to exist where there is diversity of culture, language and traditions.In Makar Sankranti, kites of different colourbedeck the sky but try to cut each other (Kai Po Che). This year, we wanted people to understand that kites don’t need to necessarily cut each other- they look good when they fly together. All of us can together share the sky and live in harmony.

“The Wadhwa Group is a thought leader in real estate segment and have executed several clutter breaking campaigns in the past. We at NetBiz as Tech-vertisers too, wanted to subtly convey a message through this campaign, without sounding too preachy.”, says Nitiket Vejre, Account Manager- Client Servicing at NetBiz Systems.

Making the Best Use of Facebook 2-Frame Videos

Interacting posts on Facebook have seen a lot of virality in recent times. It visually looks very interesting where elements literally seem to cut through the frame and travel to the other one. 2-frames have never been used by any real estate account. We wanted to do something different with kites this Makar Sankranti.

Initially, all the kites of various colours- Orange, Blue, Green etc. fly in the first frame, where each colour represents different sections of society. After which, all the kites break through the frame and fly above to the upper frame, running over the post description. The kites fly free from each other and symbolize that they do not cut each other but instead share the sky together to fly high.

The post was something very unusual. Colour of the kites represents different section of societies. A comment in the video post also secretly reveals the hidden meaning behind it relating it to the recent Maharashtra Bandh incident. It has that tongue in the cheek moment when you understand the underlying thought behind the campaign. Having said that, our objective was to spread the message of togetherness on the beautiful day of Sankranti.

Credits:

Conceptualised by Nitiket Vejre – Account Manager, Client Servicing. Video execution by Siddharth Sharma. Copy written by Deepshikha Das. Executed by Hasan Kazi from Social team.

Well- conceived and supported by The Wadhwa Group Digital Team

Shonali Shetty, Head of Marketing

Prashant Borkar, Head of Digital Marketing

Dilkush Khandelwal, Sr. Marketing Executive