The Yash Birla Group launches a range of Sport Nutrition Supplements

Birla Nutriva Healthcare Ltd a division of the Yash Birla Group recently launched a complete range of sports nutrition supplements for the health conscious customers. To be marketed under the brand name ‘Nutristrength’ the range comprises of comprehensive products such as weight gaining supplements, calcium tablets, whey protein supplements and multi vitamin tablets amongst others.

With the launch, Birla Nutriva Healthcare Ltd has become India’s first company to launch its own nutrition supplement products in India. The company will be led by Yash Birla’s son Naveen Birla as the Director of the Company and has appointed Madhusudan Phadke as the Managing Director and Mangesh Tendulkar as the Director of Sales and Marketing.

Commenting on the launch, Yash Birla- Chairman-Yash Birla Group said, “The youth today is increasingly becoming health conscious. With the launch of ‘Nutristrength’ we aim at providing supplements not only for fitness freaks but also for individuals wanting to lead a healthy and hearty lifestyle. For me wealth is health, and I believe if you work out and exercise regularly, your body and mind remains fit which in turn helps you function better. We hope to be well received.”

These nutrition supplement products will be available at all sports nutrition centres across the country.