#TheLastBrandStanding on @IVM Podcasts through epic brand battles

The podcast #TheLastBrandStanding on @IVM Podcasts consists of six episodes that takes the listener through some epic business/brand battles fought in India.

From the story of how Tata Motors with its Tata Indica challenged the dominance of Maruti 800, to how ITC managed to grab a share of the biscuit market from the premium biscuit brand Britannia, to the epic battle between Nirma and Hindustan Lever [now HUL] that changed the texture of the fabric wash market, to how a Kolkata based business family spotted a growing  men’s ethnic apparel market to take Manyavar national much to the dismay of Raymond, to how Indigo redefined the budget airline business that led to the demise of Jet Airways, to how a four-stroke mobike Hero Honda spelled the end of Bajaj scooters.

Each brand battle is presented as a conversation between veteran podcaster Anupam Gupta and brand-ad veteran Ambi Parameswaran.

Each episode looks at business strategy, marketing strategy, consumer behaviour dynamics, pricing, distribution, positioning and yes, iconic ad campaigns. The six episodes cover consumer products, consumer durables and services.

For young marketing executives and MBA students these six episodes can be a great learning experience. To get them to understand what goes behind a brand battle and what it takes to face tough incumbents and win.

The podcast #TheLastBrandStanding can be accessed from www.ivmpodcasts.com or Spotify or wherever you get you podcasts from.

Podcast Link: https://shows.ivmpodcasts.com/show/the-last-brand-standing-uxgt-RmGeDIOdK4GjjzpM

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