“There will be an episodic winner base on talent and technique”- Chef Sanjeev Kapoor

Sanjeev Kapoor
Sanjeev Kapoor

One of the famous Indian cookery channels, Food Food, has joined hands with Veeba for a new show named Veeba Cook Off, which will air on the channel from January 26, where popular celebrities and personalities will be judging the contestants from popular culinary schools on the basis of talent, taste and technique; and announce a winner every episode.

This high-octane 30-minute show will be a pure adrenaline rush for cooking enthusiasts where they have to beat-off their peers in an extremely tough competition by sheer creativity, skills and a determination that seriously pushes them to their culinary limits. The winner will be selected on the basis of Talent, Technique and Taste.

The judges are India’s leading authority on food, Padmashri awardee Master Chef Sanjeev Kapoor and popular host of Mummy Ka Magic Show, Amrita Raichand. Joining Sanjeev and Amrita on different episodes as judges include Perizaad Zorabian, Sharad Kelkar, Kunal Vijaykar, Hariharan, Anurag Katriar (Owner of Degustibus), Renuka Shahane, Rajesh Bharadwaj (owner of Junoon, An 8 time Michelin starred restaurant in New York).

Adgully caught up with Chef Sanjeev Kapoor at the launch of the show where he shared some more insights on the show format, content strategy for the channel going forward, goals and vision for 2018 and much more.

Please watch the video for the full interview.

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