Think Ink Media launches audio book brand 'Reado'

Think Ink Media Inc.'s audio book brand and the only audio books company in India officially launched the website today ahead of the World Book Fair 2012. With 100 plus leading book titles already converted into downloadable audio books, Reado is poised to become the biggest audio books brand in India, with its previous experience and learning from its parent company Eagle Home Entertainment. Reado retails its audio books from over 200 stores across India which includes online retailing through Flipkart.com and offline includes leading books stores like Crossword, Landmark, Reliance Time Out, Om Book Shop, Media Mart and WHSmith. Some of the leading audio book titles which are available for download include (fiction) "The Immortals of Meluha by Amish Raj', "Losing My Virginity and Other Dumb Ideas by Madhuri Banerjee', "God Save the Dork by Sidin Vadukut'.

On this occasion, Reado's CEO & Co-Founder, Sumit Suneja said, "Reado.com is our foray into the online retail segment. We believe the future of reading is Listening. Therefore, in addition to the audio books on CDs, we are providing our customers with easy and convenient direct digital downloads. Through Reado.com we are providing a retail platform for not just our in-house productions but also to other external productions, starting with Audio books by international audio book giants Gildan Media and Brilliance Audio."

Today with over a 100 titles available in the market, with books ranging from popular contemporary fiction and classics, to health and self-books, to business books, Reado has covered a vast range of subjects through its audio books. Partnering with some of the biggest names in Publishing like Penguin, Hachette, Harvard Business Review and Brilliance, Reado has successfully managed to create a market for audio books in India.

One of the Partner of Reado, Ankit Nagori, Vice President (categories), Flipkart.com says, "Reado has certainly kick started the audiobooks business here in India and the market has an immense potential to evolve. Content delivery from world class narrators via a simple user interface would become the pillars for Reado's success in time to come. We wish Reado team "All the Best' for their new venture."

"Our authors and we love the Reado productions of our books. The team at Reado understands the audio books market and are very professional. We love working with them and will continue to do so in the future as well." says Ananth Padmanabhan, Vice President ' Sales, Penguin Books India

The audio books are now available in various audio formats directly downloadable on mobile phones, MP3 players, IPAD, Iphone, Android and other tablet devices, making listening to audio books more convenient and easier.

Reado productions are carried out primarily in Delhi and Mumbai, across 6 separate studios, using top of the line recording equipment and experienced technical and sound engineers. The company lays great emphasis on strict quality checks, thereby ensuring the best possible product for its listeners. Reado works with the best and professional artistes and studios in the Industry to ensure high standards of production.

Reado will be at the World Book Fair 2012 with its offerings at Stalls No. 864 to 869 in Hall No.6 at the Pragati Maidan, New Delhi. World Book Fair begins on 25th February, 2012.