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Think Tree Media to drive app content for Cult.fit

Think Tree Media, a digital marketing agency from Bangalore known for its innovative marketing strategies has joined hands with India's largest wellness chain, Cult. fit. The company has entered in a strategic partnership with Cult. fit to curate app related content.

In a world where some of the most valued real-estate can translate to little icons on your smart phone, the need was to ideate and execute creative content as well as look at driving up app usage and downloads. Think Tree Media's creative yet strategic and research led approach struck a chord with Cult. fit’s goals.

Talking about the partnership, Shriya Malpani, Design & Creative Direction at Cult.fit said, “Cult. fit’s popularity and rise to fame was seen right at the beginning of its inception but our quick adaptation and smart business decisions during the pandemic proved that we are here to stay for the long run. The digital space, whether it be the app or social media, will prove critical to our growth over the next few years and our association with Think Tree Media is a step towards achieving that goal. 

The Cult. fit mobile app takes on a holistic view of health - it doesn't just feature workouts and live classes; it has become a tool to inspire their users to achieve more. With this aim, Think Tree Media leveraged their creative ability to shine a light on how the brand made their users feel. Hugh Loren, co-founder at Think Tree Media said, “Being a young, enthusiastic and health-conscious group of individuals our collaboration with the Cult.fit team has been a seamless experience. Each story we have worked on is unique. Our goal was to craft their experiences and present it to the world in a manner to inspire and motivate people. We look forward to creating more magic with the team soon!”

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