This Diwali, Cadbury Celebrations says
Cadbury Celebrations, the popular gifting brand from the House of Cadbury, believes that it is the perfect gift to nurture relationships and make your loved ones feel special. As part of its popular third year running campaign “Iss Diwali Aap Kissey Khush Karenge”, the brand has launched a unique initiative “Iss Baar Jaakar Milenge”, to inspire millions of Indians to share the spirit of Diwali by meeting each other in person, instead of using SMS, chat, e-mail or wall-posts. As part of the movement, the brand has introduced a pledge on the Cadbury Celebrations Facebook fan page and radio, asking consumers who would they would like to personally meet this Diwali and why! Select pledges among these were chosen as winners and to be on board the ‘Cadbury Celebrations Airways’, a special chartered flight between Mumbai to Delhi on October 21. The flight carried 100 Mumbaikars to their family and loved ones in Delhi. Apart from the Cadbury Celebrations fan page on Facebook, the contest was also run on Radio channels and SMS across Delhi and Mumbai.