This Diwali watch Zee Cinema and become Malaamal

It's time to mark your calendars as here's your chance to sit home, view Zee Cinema and become malaamal. It's a Diwali bonanza from 1st to 6th November, 2010 from 8 pm onwards on Zee Cinema with Malamaal Diwali that gives you an opportunity to win lots of money through a quiz contest based on playing cards. In its third consecutive year, the Malamaal Diwali contest would entail answering questions based on the movie being telecast. With the 'festival of lights' round the corner, Zee Cinema has lined up some special blockbuster movies that promise a treat of action, thriller, fantasy, magic and romance for the viewers.

In keeping with the Diwali tradition of playing cards, viewers who tune in to the primetime movies on Zee Cinema from 1 to 6 November from 8 pm onwards can play a unique card game wherein they answer one question per day to win cash prizes of Rs. 25, 000 along with a chance to win the Bumper prize of Rs 1,00,000, thus truly making it a Malamaal Diwali for one and all! The question will be seen on Astons & promos during the film.

Zee Cinema business head Mohan Gopinath said, "To predict and win cash prizes watching Zee Cinema during Malaamal Diwali is a great showcase of how we can engage our viewers as the previous two editions of this quiz contest were very well received by the audiences. All watching Zee Cinema will be in for a bonanza as they respond to the quiz inspired from the card games held during Diwali. Viewers can join in the excitement of watching a blockbuster film and win a daily cash prize of Rs 25,000 and a mega prize of Rs 100,000. This festive season, what better way to reward our viewers and add to their celebrations than Malaamal Diwali."

As part of Malaamal Diwali, Zee Cinema will be airing some of the biggest movies like Mr India, Arya Ek Deewana, Nayak The Real hero, Gopi Kishan, Giraftaar and Muqaddar Ka Sikander from November 1 to November 6 respectively to enthrall and delight viewers as they come together with the entire family to celebrate Diwali.

Adding to the festive spirit, Zee Cinema had undertaken a recent CSR initiative ' Gift A Toy - in which all Zee Network employees in Mumbai & Delhi donated old toys for underprivileged children. This Friday, 29 October, 2010, children from Mumbai based non profit organization, Save The Children India, will receive the toys collected during this donation drive.