banner image banner image
 

This election season MTV offers free Lit Cab rides to Mumbai's voters

Nothing worth having in life comes easy, not even a powerful democracy. So it’s essential to vote notwithstanding the scorching summers in the city. And MTV, India’s leading Youth Brand applauds the efforts of those who choose to do so. The channel has partnered with Lit Cabs to offer FREE rides to voters this Monday in selected booths of Mumbai & Suburbs. Mumbaikars can avail these cabs and travel anywhere till a distance of 5 Kms from their nearest polling booths. Post voting, all they have to do is show the inked finger to the cab driver, select a drop location within 5 Kms and join the ride. At the end, the people will have to click a selfie with their inked finger and the cab, and post it on their social media by tagging @mtvindia and using the hashtag #VoteBecauseYouCan.

Commenting on the campaign, Ferzad Palia, Head – Youth, Music & English Entertainment, Viacom18, said, “India’s youth has an influential role to play in determining its future. Ahead of the General Elections 2019, MTV is proud to raise a strong voice, urging the young Indians to exercise their power to vote. Moving beyond the realm of the ordinary, this campaign evokes strong emotions and compels us to reflect on the privileges that accompany our democratic powers.”

On this occasion, Jyotiba Patil, Founding Partner, Litcabs said, “MTV India’s campaign of #VoteBecauseYouCan is a really great initiative as it encourages the Mumbaikars to vote responsibly. We are delighted to partner with MTV India and support their campaign during the General Elections in Mumbai. We have shortlisted 50 polling booths; where outside each booth one cab will be stationed. The objective around this is to create further awareness and incentivize the people to exercise their ballot.”

When – 29th April, 2019, Monday

Where – Worli, Matunga, Byculla, Colaba, Prabhadevi, Bandra West, Khar, Santacruz, Lower Parel, Dadar 

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing