This festive season Kurkure asks consumers 'Why so sweet?' Be Chatpata!

Zyada meetha ho gaya? Or have you had enough of the usual ‘Bas Thoda Sa’, ‘Aaj Khana Khaye Bina Jane Nahi Denge’, ‘Apna hi Ghar Samjho? In a festive season full of sweet love & artificial formality, Kurkure brings ‘meethepan ka season mein, chatpatapan ka mazaa’.

This year, Kurkure’s new Festive campaign, in its true signature style, encourages people to do away with this usual overdose of artificial sweetness & obligations and embrace their chatpata nature. Watch how the Great Indian Kurkure family, full of laughter and mischief spreads informality and ‘chatpatapan ka maza’, bringing families closer than ever, in Kurkure’s festive campaign- ‘Why so sweet? Be Chatpata!

What’s more, for the first time ever Kurkure festive campaign has been shot in Hindi, Bengali and Tamil. So starting 1st September, while the national campaign will have Kurkure family encourage their guests to shed the inhibitions and be real; viewers also get to see Parineeti with her trademark mischief spread cheer during Durga Pujo and Boman & Ramya in their inimitable style encourage their extended family to be chatapata in Tamil!

Sharing his thoughts on the campaign, Partho Chakrabarti, Vice President, Snacks Category, PepsiCo India said, “Kurkure has always endeared itself to consumers with its infectious transformational spirit that has given families a strong reason to have fun together. This year our campaign encourages one and all to shed the usual formality and sweetness with a dose of chatpatapan that we are sure will strike a chord with consumers.”

Kurkure will also be launching special edition Kurkure gift packs during Diwali. Available in all modern trade, traditional trade outlets, consumers can also order their Kurkure Gift Box on Amazon.in. The campaign is supported by a 360-degree marketing plan across TV, Print, On- ground and Digital.

Speaking about the creative thought behind the ad films, Babita Baruah, Senior VP &  Business Head, JWT India said, “Kurkure has always been at the forefront of coming up with quirky ideas that relate to our everyday lives. The latest Kurkure TVC captures the essence of Indian festivities and the moments shared together with families in a fun way.”

The limited edition gift packs will be available across retail outlets and are priced at Rs.60, Rs. 90 and Rs.120 respectively.

For more fun and excitement, log on to Facebook – https://www.facebook.com/Kurkure

Credits:

Designation
Name
Senior VP &  Business Head
Babita Baruah
National Creative Director
Senthil Kumar
Senior VP & National Planning Director
Mythili Chandrasekar
VP & Executive Creative Director
Sonia Bhatnagar
AVP & Senior Creative Director (Digital)
Karan Amin
VP & Client Services Director
Ganesh KRK
Senior Creative Director
Shikha Sud and Chandan Singh
Creative Team
Viji Vishwanathan and Shiladitya Saha
Account Management Team
Binay Mehra
Planning Team
Rinku Ray, VP & SPD
VP & National Films Head
Anupama Ahluwalia
Agency Producer
Siddharth Kelkar