This Holiday Season, ‘Build What You Love’ with LEGO Bricks!

The LEGO Brand enjoys a strong equity with its Adult Fans the world over. With the intention to activate their AFOL (Adult Fans of LEGO) community in India, the LEGO Group, the world’s largest toy maker, has introduced some of their global bestsellers to India for the first time, this Holiday season. With their campaign ‘Build What You Love’, the LEGO Group aims to encourage the Adults in India to follow and express their passions through some of their exclusive sets available in India for the very first time, while also helping this community find joyful focus.

Launching in the Indian market are LEGO Sets for every passion, thus also making it perfect for gifting this Holiday season! While super-car enthusiasts can indulge in building a host of classics like the Porsche 911, Ferrari GTE, Bugatti Chiron or Lamborghini Sian, those who are passionate about music can pick up the Grand Piano set. Football fans, particularly the Red Devils, can try their hands on the exclusive Manchester United Old Trafford set, while there’s the Ghostbuster set for pop-culture fans, the Star Wars Helmets for the sci-buffs and more!

 Speaking on the new development, Bhavana Mandon, Marketing Director, LEGO India, underlined, “. The Adult Fans of LEGO are some of the most enthusiastic LEGO Builders across markets – often getting their hands on a new set as soon as it’s out! LEGO for Adults is more than just a selection of premium, display-worthy LEGO sets, carefully curated just for them. In a world of distractions, it’s a focused, hands-on, mindful activity. A creative recharge, India has many such enthusiastic builders who began their love for building at an early age receiving LEGO sets as gifts from a friend or relatives overseas. Build What you Love is our attempt to start engaging with the Adult Builders in India with the sole objective of ‘Unbox, Unplug and Unwind”.

These Global bestsellers are now available in India, with more of these International bestsellers ready to hit the stores in the next few months, certainly making this the best gifting season ever.

There is a lot to choose… so, what you are waiting for! Head to Amazon and build what you Love!