This Independence Day, Bisleri pledges to support the fight against Hunger

Bisleri International Pvt. Ltd. employees unite to help the less privileged of the nation by donating biscuit packets with the help of the NGO Robin Hood Army. Bisleri employees contributed around 80,000 biscuit packets and handed over to Robin Hood Army volunteers across all regions. The NGO will distribute the same to the under privileged citizens of our country on the occasion of Independence Day. The aim of this initiative is to support the NGO’s mission (#Mission1million) to eradicate extreme poverty and hunger by reaching out to a million homes in India.

 It is India's 70th year of Independence and on this occasion Bisleri wanted to address this common enemy, “Hunger”. There are millions who do not have two square meals a day. India loses around 7000 of its countrymen every single day because of hunger, which is more deaths than any other fatal disease.  

 The reason behind donating biscuit packets specifically is because, biscuits are not only rich in nutrition, but also have a longer shelf life and are easy to transport in bulk quantity.  

 Conrad Alves, Head HR & CSR, Bisleri said “This Independence day we thought of making a difference to feed our countrymen who are less fortunate. We all at Bisleri decided to support the Robin Hood Army in this noble cause. Bisleri employees across India came together and pledged their support to #Mission1Million by voluntarily collecting biscuit packets. In all, we were able to collect 80,000 biscuit packets, which were handed over to Robin Hood Army to be distributed on the occasion of our 70th Independence Day. We are all proud and happy and it feels really great to be part of this noble cause.”

 Ms. Aarushi Batra, Co-founder, Robin Hood Army said “The idea behind #Mission1million is to mobilise our youth and draw awareness to the fact that there are more than 200 million citizens in India that sleep hungry every night. And when companies like Bisleri come on board supporting our initiative, we can make a real difference. We are really thankful to Bisleri and employees of Bisleri for donating 80,000 biscuit packets across the country. We can’t wait to see the happiness on the kids faces when they receive these biscuits.” 



News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing