This Independence Day, FM Tadka brings Democracy of Music
One of country's most popular FM stations – FM Tadka – is all set to roll-out a unique campaign this Independence Day. Named 'Democracy of Music', the new concept is aimed at giving the power of song selection in the hands of listeners. FM Tadka will now throw-out those songs which the listeners don't like to listen. Listeners just have to tell Tadka about songs which they don't want in Tadka's play-list and FM Tadka will put those song for rejection voting. Voting will be done for two songs out of which one will be voted-out. The song that gets voted-out, gets out from Tadka.
It will make Tadka country's first radio station to function on the concept of 'Democracy of Music' thus offering a genuinely rich mix of contemporary, 90s and retro music. The new campaign is being launched with the punch line of MUSIC OF THE PEOPLE, FOR THE PEOPLE AND SELECTED BY THE PEOPLE.
Democracy of Music is a way of playing music on the channel which directly includes the listeners in the process of song selection. Listeners have the right to reject any song that they don’t want to listen to, from the channel.