This is a win for excellence in strategic thinking & craft: Raj Kamble on ABBYs wins

The 15^th edition of Goafest 2022 culminated with the Abby One Show Awards by Meta, powered by Dangal TV. A total of 32 Video Craft ABBYs, 2 Radio Craft ABBYs, 29 Branded Content ABBYs, 13 Brand Activation & Promotion ABBYs, 4 Diversity ABBYs, 17 OOH ABBYs including 1 Grand Prix, 19 Still Print and Still Craft ABBYs, 4 Still Digital ABBYs, 20 Audio Visual TV/Cinema ABBYs, 41 Audio Visual Digital ABBYs, 1 Young ABBY, 2 Red ABBYs, 11 Integrated ABBYs and 3 Green awards ABBYs were awarded to deserving winners amid loud cheers.

Abby Awards 2022 saw three Grand Prix being awarded, Famous Innovations won two Grand Prix awards, while Lodestar UM bagged the Grand Prix in Media ABBYs.

The work, titled ‘The Applegram’, done for Radio Zindagi fetched Famous Innovations a Grand Prix on Day 2 in Direct ABBYs. Famous won its second Grand Prix on Day 3 in OOH/ Ambient Media ABBYs for the same work.

The agency was ranked second in the overall Creative Aegncy rankings.

Commenting on the strong show put up by Famous Innovations, its Founder & CCO, Raj Kamble, said, “We always believe “work beats network”, this is a win for excellence in strategic thinking and craft. We have lost marginally against a big group, and as an independent agency without any global alignment support we’re so proud of that. The fact that it’s 40 trophies, including 2 Grand Prix divided across 10 brands like Burger King, Livpure, Monster.com, Radio Zindagi, Haier, Religare, etc., makes it that much more special. Lastly, the work that won the top honours – Valentine’s Day for Burger King, Cutting Paani for Livpure, Avoid Humans and The Applegram – were all courageous work, and there were many times we thought it won’t see the light of day, but the results make that roller coaster of a journey worth it.”