This Mother’s Day Nivea hunts for your #JustLikeMaa figure

I never say so, but I am afraid of the dark Maa

I may not show it, but I really care for you Maa

But you already know this, right Maa

You know everything, right Maa

Prasoon Joshi’s beautiful song on Maa from the movie Taare Zameen Par, doesn't fail to move you each time you listen to these resonating lyrics that remind you of your own mother. The one person in this world who accepts you just the way you are! There’s some large, overwhelming, and beautiful piece at the centre of motherhood that is so hard to put into words. It’s a feeling, not an explanation! Something called ‘mother’s love’!

While Mother’s Day is traditionally celebrated to show love to your own mother, India’s most loved skincare brand NIVEA is going a bit further. “Why can’t we on this Mother’s Day spare a thought to those people in our lives who may not have given birth to us but have showered us with the same kind of mother’s love, caring and warmth”, asks NIVEA. Why not acknowledge the #JustLikeMaa figures in our lives? It could be your long-serving mothered you at the cost of caring for her own children. It could be your

sister – always there to listen and share your deepest darkest secrets with. Come to think of it, why not your father? Has he not, beyond his role of being a provider, been there for you, nurtured you, stood by you and defended you against your worst detractors? Aren’t all these people ‘just like maa’? On this Mother’s Day, how about also wishing these ‘just like maa’ figures in your life and thanking them for all the contribution that they have made towards making you who you are today? “Don't they too deserve their ‘#JustLikeMaa’ day”, asks NIVEA.

It doesn't matter if she entered your life through family, or he just came into your life to play the mother figure. Whether it is the #JustLikeMaa Yashoda to Krishna or Sita to Lakshman or Mrs.Weasley to Harry Potter or Lata Mangeshkar to Sachin Tendulkar…or #JustLikeMaa Karan Johar to Siddarth, Alia and Varun, tales about #JustLikeMaa are as much a part of real life as they are of history and mythology.

“So who is your #JustLikeMaa figure?” asks NIVEA, through a digital campaign conceptualised by DigitasLBi that includes a film that will tug at the cockles of your heart and bring forth memories of your #JustLikeMaa. Watch the film and if it moves you enough (which we are sure it will), salute your #JustLikeMaa by sharing a special message with her and sharing this video https://www.youtube.com/watch?v=O1wJCM37eKQ&t=24s.

Digital Assets

FB native video post link: https://www.facebook.com/NIVEA.in/videos/1627753017254801/

Tag us : #JustLikeMaa

Agency: DigitasLBi, Mumbai, India