This Raksha Bandhan, Hashtag Orange brings #UnmissableRakhi
Hashtag Orange, one of India’s leading digital marketing solutions providers, introduces facebook specific campaign #UnmissableRakhi, a one-of-its-kind Rakhi equipped with Augmented Reality (AR) filter to express the special bond between siblings virtually.
This #RakshaBandhan, experience the #UnmissableRakhi a one-of-a-kind virtual Rakhi that you can share with anyone who makes you feel protected, even the frontline workers like army men and healthcare workers.— Hashtag Orange (@SociallyHO) August 10, 2022
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The brand’s latest campaign builds on the insight that frontline workers like army men, policemen, health workers, and other employees are not able to stay home and spend quality time with their loved ones. To change this and to make everyone's raksha bandhan memorable, Hashtag Orange has created ‘#UnmissableRakhi’, an innovative concept of Rakhi that connects siblings across geographies, oceans, and borders.
Sisters can send the link to their brothers through social media, whatsapp, email and even SMS. Once received, brothers can click on the link, open their cameras, and scan their wrists. The sister then ties the virtual Rakhi on the brother’s wrist. Brothers can also record a video message for their sisters and share it with the # UnmissableRakhi.
Commenting on the occasion, Mr. Mukesh Vij, Founder, Hashtag Orange, said, "There is no better time than Raksha Bandhan to let your siblings know how much you value them. This year, Hashtag Orange enables customers to make it even more memorable with this innovative virtual Rakhi celebration.
You cannot always be with your sisters, but can be there for them. This Raksha Bandhan, live the true meaning of the festival by extending bonds of love and joy virtually". he further added.