This season the best thing you can wear is your SMILE

As we celebrate the festivities around us we often ask, what is the most beautiful thing we can wear to look our best? What can one wear that looks as good on a 6 month old, as it does on a 60 year? What can one wear that has no MRP but is still priceless? What is it that only you can wear, yet something that you can share? - ‘It’s simply your smile’. Based on this heartwarming concept as India’s fashion destination, fbb wishes for everyone to wear the best thing this season - their smile! #WearYourSmile.

Connecting emotionally with the audience the campaign beautifully knits small joyful moments like getting the name of your best friend during secret santa, going back home to celebrate the festival with family, getting passes for the new year’s party  through a very emotional campaign. Resonating with every individual, fbb wishes to spread the message that the most beautiful thing that anyone can wear is their smile.

Sharing his views on #WearYourSmile campaign by fbb Pawan Sarda, Group Head – Digital, Future Group says, “The campaign digs into the deeper meaning of feeling good to look good. Rather than emphasizing on fashion, through #WearYourSmile we decided to take on a different route which would connect instantly with fbb’s target audience.”

Commenting on the execution of the campaign Anusha Shetty, Founder & CEO, Autumn Worldwide says, “Festivities call for looking your best and if this is accompanied by a smile, it makes it for a picture perfect moment. No matter what you wear, a happy face with a big smile has immense potential to melt hearts of many. While we wear the best of fashion lets spread joy with smiles in all sizes this festive season.”

#WearYourSmile campaign by fbb is promoted across all social media handles, attractive instore visual merchandise and extensive OOH.


  • Creative Agency: Autumn Worldwide
  • Founder & CEO: Anusha Shetty
  • Director: Deepak Thomas
  • Vice President & Branch Head: Bodh Deb
  • Client Servicing Director: Sandhya Gurung
  • Creative Director (Script Written by): Nishant Ananthram
  • Dop: Sujay Pawar
  • Executive Producer: Jitendra Kumar
  • Editor: Shivam Saini

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