This Valentine’s Day - Make every moment perfect with Ferrero Rocher
With Valentine’s Day around the corner it is time to express your heart- felt love to your family and loved ones. This year from the house of Ferrero Rocher, the brand has launched Ferrero Rocher Moments as the gift of choice to make every moment perfect with your loved ones.
There is a new TVC which focusses on the importance of choosing that perfect gift, to light up the special occasion with your loved ones with Ferrero Rocher Moments on Valentine’s Day. It emphasizes on the unique recipe, that provides an enjoyable taste experience and protective hermetic packaging which is suited to the tropical climate, whilst you relish the light and enjoyable taste of Ferrero Rocher Moments. Continuing to cherish everyday moments, the TVC ends by positioning Ferrero Rocher Moments as the perfect gift, that not only brings extra sparkle to the celebrations but also makes every moment perfect. The brand is activating a 360-degree marketing campaign during this Valentine’s day to make it perfect for its consumers.
In addition, Ferrero Rocher Moments is creating a unique brand experience for its consumers through in-store visibility, shopper activation, digital and social media. For in-store consumer engagement, Ferrero Rocher Moments has installed premium and elegant display units in leading retail outlets in key metro cities across India.
Speaking about the campaign, Vidya Sagar, Marketing Head of Pralines in India, said, “India is a land of festivities and our premium gifting brand Ferrero Rocher has been at the heart of these special occasions in India. Consumer experience of our products is of utmost importance and our effort now is to extend our brand experiences to a larger population. Our expanded gifting portfolio with Ferrero Rocher Moments, provides a quality, yet affordable premium offering, inspired by the taste of Ferrero Rocher. The campaign resonates with the emotion of Valentine’s day and aims to establish Ferrero Rocher Moments as the gift of choice among our consumers.”
Ferrero Rocher Moments comes in an easy-to-share premium gifting pack. An all year-round gifting option, Ferrero Rocher Moments, provides consumers an affordable premium gifting option, that is inexpensive, yet premium. Priced at INR 175 for an all year-round pack of 12 and INR 349 for a festive pack of 24, Ferrero Rocher Moments is available across India in about 75,000 stores across the country. Additionally, consumers will be able to buy Ferrero Rocher Moments on various e-commerce platforms.
The 360-degree campaign will be leveraged across platforms, including TV, digital and on-ground activations. The campaign will also be integrated with digital and social media channels.