This Women’s Day, who gets to take over PM Modi’s social media accounts?

It seems Prime Minister Narendra Modi, too, indulges in a bit of ambush marketing! Social media has been in a tizzy ever since Modi announced on his Twitter handle that this Sunday (March 8, 2020), he is thinking of “giving up my social media accounts on Facebook, Twitter, Instagram and YouTube”. Posted on March 2, this tweet has been widely commented on, not surprisingly, given that Modi has 53.3 million followers on Twitter and is the third world leader with a follower base of 50+ million on Twitter after Barack Obama and Donald Trump.

Now, it turns out that Modi’s ‘announcement’ is part of the #SheInspiresUS initiative, wherein people have been invited to share the names and works of inspirational women across the country, “whose life and work can inspire the world” and who have “made a difference in their spheres of life”. The names can be tweeted or posted on Twitter or Facebook or Instagram using the hashtag #SheInspiresUS. A video can also be posted on YouTube using the hashtag #SheInspiresUS. 

This Sunday, thinking of giving up my social media accounts on Facebook, Twitter, Instagram & YouTube. Will keep you all posted.

— Narendra Modi (@narendramodi) March 2, 2020

This Women's Day, I will give away my social media accounts to women whose life & work inspire us. This will help them ignite motivation in millions.

Are you such a woman or do you know such inspiring women? Share such stories using #SheInspiresUs. pic.twitter.com/CnuvmFAKEu

— Narendra Modi (@narendramodi) March 3, 2020

Select entries will get a chance to take over @narendramodi’s social media accounts and share their thoughts and ideas with the world.