This World Television Day, Star Network salutes its Cable and DTH affiliates

While World Television Day has been observed since 1996, when the first World Television Forum was held on November 21, the good old television has probably never been as important in our lives than this year amid the pandemic.

During the long months of the nationwide lockdown, it was television that kept us entertained and sane, along with digital. Even when fresh content dried up, old classic shows enthralled us and sent the national on collective nostalgic trip.

To celebrate and commemorate the 24th ‘World Television Day’ on November 21, the Star India network is all set to roll out a campaign that salutes its Cable and DTH affiliates, who make television viewing an enjoyable and essential reality for every TV viewer in India.

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The campaign will air across the network (GEC, Movies, Sports, and Regional channels) starting November 20, 9 pm and will air till November 21, in Hindi as well as six regional languages (Tamil, Telugu, Kannada, Malayalam, Bengali, and Marathi) leveraging Star India network’s talent. These include Neil Bhatt from ‘Gum Hai Kisi Ke Pyaar Mein’, Suhasini from ‘Devatha’, Harshad Atkari & Samriddhi Kelkar from ‘Phulala Sugandh Maaticha’, Sonamoni Saha from ‘Mohor’, Naleef Gea from ‘Mounaragam’, Chitra from ‘Pandian Stores’, and Dharma from ‘Inthi Nimma Asha’.

Commenting on the occasion, Gurjeev Singh Kapoor, President – TV Distribution, India and International, Star and Disney India, said, “Television has always been an essential part of one’s life and our Cable and DTH affiliates work relentlessly to ensure a seamless viewing experience for all TV viewers. We have launched this campaign to celebrate the 24th World Television Day and thank all our Cable & DTH affiliates for their continued support.”