This year, the focus is on the newness of content and the writing: Neeraj Vyas

The start of a new year is seen as bringing in new operational efficiencies, stronger strategies, a far greater emphasis on building deep bonds with various stakeholders and consumers. In keeping with the current market ecosystem, technology and a human approach are seen as going hand in hand.

As 2023 kicks off, Adgully has approached key industry leaders to Crystal Gaze into 2023 to highlight the major trends and developments that they see dominating the industry in the year ahead.

Highlighting the trends that are expected to dominate the M&E industry in 2023, Neeraj Vyas, Business Head - Sony SAB, PAL, and Sony MAX Movie Cluster, says, “The key trend we all see is how more and more content is becoming platform agnostic. This year, clearly the focus is on the newness of the content, the idea, the writing. All of this comes into play in the next couple of years.”

He further adds that very critically, especially where TV is concerned, he believes that writing needs to be given more prominence. “Television needs to attract lot more good writers who are keen to write for TV. In the last two years, we have lost a lot of talent to cinema and to OTT. This can be reversed,” Vyas maintains.

According to him, “Television needs to be open to putting out a lot more content that is interesting, not only for the consumers, but also for the people who are crafting the content. It is time to get back to the drawing board. Because if we need to be relevant with the large base of consumers that we have, I certainly do not see television going away any time soon.”

He concludes by affirming that television has a very large base of loyal audience. “All we need to do is keep our content alive and exciting.”

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Rewind 2022: TV has a great opportunity to reinvent itself - Neeraj Vyas