Thomas Ranese joins Uber as Vice President of Global Marketing
Thomas Ranese has been appointed as Uber's new Vice President of Global Marketing. He was previously associated for 10 years with Google where his latest assignment was global hardware marketing for products such as Pixel and Nest.
In a statement released to the press, Jill Hazelbaker, SVP Marketing & Public Affairs said, "Thomas brings more than 20 years of public- and private-sector experience as a marketing leader, brand builder and strong operator with a history of demonstrated business impact. At McKinsey, Thomas counseled companies on marketing strategy and org effectiveness. And as the first CMO of New York State, Thomas led marketing for economic development (including revitalizing the famed I Love NY campaign), so he is passionate about local communities and understands the opportunities and challenges for Uber at the local level."
Thomas said: “Uber is one of the rare companies that’s become a verb—and an iconic brand that’s redefining how we move, eat, work and more in cities around the world. As Dara has said, marketing is more important to Uber than ever, and I’m excited to work with teams around the world to strengthen our marketing capabilities, drive growth, and help transform the Uber brand.”