Thought Bubbles bags the creative mandate for GadgetsGuru.com

Gadgetsguru.com offers super deals, hot tips, product reviews, and community discussions on almost each and every gadget. With the Single minded thought to highlight Gadgetsguru.com as the new, irresistible place everyone is buying from, the company has created a mark in the online domain.

Adgully caught up with Manoj Motiani, founder and chief creative, Thought Bubbles; Arun Kapur, founder and chief executive officer, GadgetsGuru.com and Raju Raut, CEO, deadline advertising to know more about the development.

Manoj Motiani says, "It's a great start and Gadgets are fun, and we are buzzing with ideas to be done across the year on this business." As told by Motiani, the account size is around 30 crore.

Though Motiani refused to disclose the unique thought that made them win the pitch but assured that once the campaign is out everybody will get to know the innovative thought in mind.

Arun Kapur, founder and chief executive officer, GadgetsGuru.com, said, "The reason behind choosing Thought Bubbles is their impressive work that was presented to us. It was simple and casual but with a sense of boldness and sophistication. Moreover, we also enjoyed a good camaraderie with Motiani."

Speaking about the advertising part Raju Raut said, "The target audience would be the age group of 24-40 years. Since the internet penetration is growing and there is a lot more buying happening online than ever before. So basically the strategy would be to beat the mindsets of the consumers so as to touch and feel everything they buy."

Speaking about the marketing and media spends, he said, "The budget is 30 crore. There will be spends on promotional activities as well. We have tie-ups with Radio Mirchi and Radio City for radio promotions, then with PVR and Cinemax for promotions through multiplexes and so on."

On further explanation he told us that for the 1st phase, the launch campaign, they are coming up with a fun take on the gadgets buying pattern. They are building the story around an interesting insight to push millions to check out Gadgetsguru.com as the place to buy from.

Following this they will touch upon how gadgets integrate into everyday life, empowering us with creativity, productivity etc. You can do crazy things with gadgets and the upcoming work will highlight this. People are even doing reputation management through a mobile phone for example. Today information hungry people are on gadgets all the time.

So this will also be reflected in their advertising. Motiani conclusively said, "The client is equally enthusiastic with a young visionary open to good ideas and so we are waiting to work closely with him and our media partners, Deadline Advertising."

Thought Bubbles, a young creative agency was started in 2009. They have worked with clients like RR Kabel Wires ( RamRatna Group ), DonearSuitings, RIOT Clothing, 21 Fahrenheit Ice Bar , Shree Tirupati Group, Bacardi, Armstrongs Hex World etc.