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ThoughtBox wins media duties of PEPS Range of Mattresses!

Close to winning media duties of Royal Meenakshi Mall few weeks ago, ThoughtBox the full service agency set up by Karun V and Shanawas KA from Bangalore has got mandate to handle media duties of Peps, a sleep solutions company. PEPS range of products include a variety of spring mattresses, pillows, comforters, spring bases etc. The account size is estimated to be around 6 Crores.Close to winning media duties of Royal Meenakshi Mall few weeks ago, ThoughtBox the full service agency set up by Karun V and Shanawas KA from Bangalore has got mandate to handle media duties of Peps, a sleep solutions company. PEPS range of products include a variety of spring mattresses, pillows, comforters, spring bases etc. The account size is estimated to be around 6 Crores.

Directors of ThoughtBox confirmed the win and said that their current focus is on getting varied clients from different genres who are assured of great and personalised services from them.Directors of ThoughtBox confirmed the win and said that their current focus is on getting varied clients from different genres who are assured of great and personalised services from them.

The creative duties for Peps are handled by People Design and Communications ' a Bangalore based agency headed by V. Balaji and Rajeev Ravindranathan. "The involvement of the consumer with the category is very low. This is a problem and an opportunity for us." says V. Balaji, Co-founder and Director/Strategy. "This is arguably the most challenging product category we've ever worked on in our entire career. It's strange because we spend one-thirds of our life sleeping but we don't pay much attention to it. We've come up with an interesting creative strategy to address this issue and are hopeful it'll help the brand immensely" says Rajeev Ravindranathan, Co-founder and Director/Creative of People.The creative duties for Peps are handled by People Design and Communications ' a Bangalore based agency headed by V. Balaji and Rajeev Ravindranathan. "The involvement of the consumer with the category is very low. This is a problem and an opportunity for us." says V. Balaji, Co-founder and Director/Strategy. "This is arguably the most challenging product category we've ever worked on in our entire career. It's strange because we spend one-thirds of our life sleeping but we don't pay much attention to it. We've come up with an interesting creative strategy to address this issue and are hopeful it'll help the brand immensely" says Rajeev Ravindranathan, Co-founder and Director/Creative of People.

The Peps roster of sleep solutions has something for everyone. Peps Spring Koil is an affordable spring mattress that encourages you to upgrade from archaic coir and cotton mattresses. Restonic is America's favourite inner spring mattress since 1938 and boasts some fine detailing. Peps Spine Guard is a first of its kind in India that actually prevents back pain and other spinal diseases. Peps Grand Palais is a product of sheer indulgence that blends an everyday activity like sleeping with exquisite luxury. The range is completed by a line-up of pillows, mattress protectors and spring bases that provide 360o sleeping comfort.The Peps roster of sleep solutions has something for everyone. Peps Spring Koil is an affordable spring mattress that encourages you to upgrade from archaic coir and cotton mattresses. Restonic is America's favourite inner spring mattress since 1938 and boasts some fine detailing. Peps Spine Guard is a first of its kind in India that actually prevents back pain and other spinal diseases. Peps Grand Palais is a product of sheer indulgence that blends an everyday activity like sleeping with exquisite luxury. The range is completed by a line-up of pillows, mattress protectors and spring bases that provide 360o sleeping comfort.

Peps meticulous thinking and R&D indicates that inner spring mattresses would be the future bedding systems in India. "Our vision is to remain steadfastly focused in this category and utilize the dormant potential of the segment with innovative thinking. We believe that this will eventually make us the leaders in this category" says K. Madhavan, Managing Director of Peps Industries.Peps meticulous thinking and R&D indicates that inner spring mattresses would be the future bedding systems in India. "Our vision is to remain steadfastly focused in this category and utilize the dormant potential of the segment with innovative thinking. We believe that this will eventually make us the leaders in this category" says K. Madhavan, Managing Director of Peps Industries.

G. Shankar Ram, Joint Managing Director of Peps Industries says "This industry is a goldmine and the potential that exits in this category is phenomenal. We have an aggressive target for this fiscal and are going all out to ensure our products are available across India." The venture that began modestly in the mattresses segment is determined to chalk out a clear differentiation from its competitors by strengthening the value proposition. In fact, in a short while they are already one of the largest branded inner spring mattress manufacturers in India.G. Shankar Ram, Joint Managing Director of Peps Industries says "This industry is a goldmine and the potential that exits in this category is phenomenal. We have an aggressive target for this fiscal and are going all out to ensure our products are available across India." The venture that began modestly in the mattresses segment is determined to chalk out a clear differentiation from its competitors by strengthening the value proposition. In fact, in a short while they are already one of the largest branded inner spring mattress manufacturers in India.

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