TI Couture embarks on NDTV'S www.indianroots.in
TI Couture is the passion of fashion entrepreneur and stylist Tania M Kathuria, the young, spirited and creative fashion designer holds Masters in Entrepreneurship from University of Nottingham (UK), but she is better known for her immaculate jewellery designing skills and a great aesthetic sense.
The brand made its online debut on www.indianroots.in which is an NDTV venture in partnership with India's best designers and finest craftsmen, Indianroots delivers heritage and unique style.
The e-commerce portal was launched in July 2013 with an intent to fill the vacuum of high-end ethnic wear demand in India and its people abroad.
Tania M Kathuria expressed her views on how young designers can expand and grow themselves in the online fashion market. She said," Businesses are gearing up for online venture and the share of online retail is increasing very rapidly.
Indianroots is a selectively curated marketplace where global Indians can shop, the best products our country has to offer in the fashion industry. Indianroots has its own niche customers who understand the value of a brand."
From rings to embellished bracelets and earrings to necklaces one can find a vast and exclusive variety of semiprecious jewellery that ranges from Rs. 900 to Rs. 7,000.
IndianRoots is now one and a half years old and is now geared to go omni-channel with offline experience all over. It has raised two rounds of funding and recently closed $5 million in Series B round of funding led by KJS Group.