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Tic Tac continues creating little fun moments in new campaign

Tic Tac is a youth brand that believes in sparking little refreshing moments of life and helps to break the monotony and boredom. Positioned as a brand that stands for friendship, caring and fun, all its communication has successfully strengthened the core proposition of ‘Refreshment to be shared’. The refreshment is not only oral, but emotional as well, which is a result of the magic that gets created in that very moment.

Working on the same positioning platform, the brand has introduced the latest TVC, conceptualised by Grey. It is an attempt to drive the idea of creating little fun moments and how in a moment of daily nuisances Tic Tac comes to the rescue.

The brand believes that the TVC, driven through dance and music, will be a pragmatic way to reach out to college students and young adults who are the core consumers of Tic Tac.

Ferrero India spokesperson said, “As a brand it’s important for us to be an integral part of the youth’s life across platforms – they are an audience that gets bored easily – always looking for inventive ways to have fun. We have aimed to present this truth to our consumers through the new dance and music TVC. The TVC also brings to life the brand values of fun, friendship and sharing and reinforces our core brand proposition of ‘Refreshment to be shared’.”

Commenting on the campaign, Sujala Martis, VP, Grey, said, “Tic Tac is not a serious mint – its semiotics and associated rituals define its role. With this film, the attempt is to continue on the journey of Tic Tac being the fun starter, while also making the brand far more aspirational. What becomes a unique property is the ability to create music using the Tic Tac pack, thus adding another fun ritual apart from sharing.”

Tic Tac ad:

The TVC is currently on air in English, Marathi, Bengali, Malayalam, Telugu, Tamil, and Kannada languages.

Campaign credits:
Client: Ferrero India
Brand: Tic Tac
Creative agency: Grey
Production house: Asylum Films
Media agency: OMD


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