Tide India announces launch of Tide Plus Double Power

Tide, the biggest laundry brand globally and one of the leading fabric care brands in India from P&G, has recently launched Tide Plus Double Power, an upgrade to its existing portfolio of Tide Plus Extra Power. This upgrade is being launched with an exciting new TV commercial, starring Bollywood actor and brand ambassador Ayushmann Khurrana. The latest version of India's popular detergent brand comes with an enhanced stain removal power, whitening benefit and longer lasting fragrance.

Available at an introductory offer of INR 45 for 500g, Tide Plus Double Power is designed specifically to cater to the consumer's everyday needs by reducing their time invested in doing laundry. With increasing number of consumers spending their time at home this year, kids and adults alike have been getting more food stains than usual, which means Double Trouble for the homemaker. The New Tide Plus Double Power is equipped with Stain Magnets that work hard to pull out tough stains from the garments.

Tide has been constantly innovating and upgrading its offering to continue delighting its consumers year on year. Tide is known to be a happy, bright and optimistic brand in the detergent category, and has always brought a smile to the audience with its witty and humorous communication. 

The new TVC features Ayushmann Khurrana, challenging his fans on removing tough food stains without any additional scrubbing or bar involved. With the dirt lift and lock technology removing grime, and not letting it settle back into the fibres, the new product formulation addresses the most important need of everyday stain removal, better fragrance and whiteness for an overall superior cleaning.  

Talking about the launch, Sharat Verma, Chief Marketing Officer and Vice President, Fabric Care at P&G India said, “ The new Tide Plus Double Power is Tide Plus’s best formulation till date, and a significant improvement versus the previous product on every front – be it stain removal, whiteness or fragrance. Tide is the leading detergent brand in the world, and with this new, upgraded Tide Double Power, we are bringing to market a formulation specially designed to delight the Indian consumer and give them brilliant cleaning at an affordable price.” 

Commenting on the new launch, Ayushmann Khurrana, Tide India Brand Ambassador said, “Tackling everyday stains is a mundane task every household has to encounter, and this has continued even during the recent lockdown. This newly launched Tide Plus Double Power product will give the users a delightful laundry experience. And just like I say in the exciting new TVC - Abhi tak try nahi kiya? " 

Tide Plus Double Power is available in stores across India in 2 variants – Lemon and Mint, and our best seller Jasmine and Rose.