Tier 2 & 3 cities contribute to 56% of sales for Myntra’s Big Fashion Days

Myntra’s ‘Big Fashion Days’, held between September 29 and October 4, concluded with 1.9 million people shopping for 6.43 million items across categories, from over 3,000 brands and 7 lakh+ styles. The ongoing festive season sale witnessed maximum enthusiasm from Tier 2 and 3 cities and towns across the country contributing over 56 per cent to the overall sale.

Men’s apparel registered a 50 per cent growth over last edition with men’s T-shirt being sold every 2 seconds and a pair of jeans sold every 4 seconds. Ahead of the festive season, women shopped for ethnic kurtas with 50 kurtas and kurta sets being sold per minute. In western wear, dresses and jumpsuits were extremely popular. Beauty and Personal care registered a 95 per cent growth over the last edition with over 3 lakh make up and beauty products sold across men and women. Kids wear witnessed a sale of 2.2 lakh units, with kids’ footwear scaling well. Myntra Fashion Brands, with brands such as, Roadster, House of Pataudi, HRX, Anouk, Mast & Harbour and Taavi, contributed about 28 per cent to the sale. Among accessories, watches and handbags were a favourite among shoppers, selling 35,000 and 77,000 units, respectively. Bedsheets was the most popular item in home category.

Speaking on the occasion, Amar Nagaram, Head, Myntra Jabong, said, “The current edition of Myntra’s Big Fashion Days welcomed the festive season with the choicest styles across categories and has by far been the biggest ever, witnessing 33 per cent increase in orders over last year and registering 4.3 lakh new customers on the platform. We have recorded a 60 per cent growth over the last edition, with 56 per cent of the sales coming from Tier 2 and 3 cities. We saw a 32 per cent increase in traffic over last edition with 1.9 million people shopping for 6.43 million items, making it their best festive season shopping experience to date.”

Myntra also registered 4.9 lakh new Myntra Insiders (members of loyalty programme) during the course of the sale.