Tiger Balm celebrates the greatest pain reliever of our lives - Mothers

Tiger Balm, the 100-year-old legacy pain relief brand is an ointment manufactured and distributed by the Singaporean conglomerate Haw Par Corporation.
Since its inception in 1924, Tiger Balm has evolved with the times and made its space in the pain relief industry. The brand has been expanding its footprint in India for quite a long time now and have beautifully crafted a heartwarming Mother’s Day campaign

    Conceptualized by Tiger Balm India and BC Web Wise, the campaign titled as #ToughAsATiger celebrates every mother who is the greatest pain reliever of our lives. Be it a heartbreak or a headache after a long tiring day , just a stroke of their fingers on our tired head and all pains are gone. Only a mother can have such powers and that’s what makes them as powerful as a tiger. They roar through every challenge and take the leap to give the best of everything to their children. #ToughAsATiger campaign was an  attempt to celebrate their amazing spirit to go beyond their possibilities.

The campaign was flagged off with a series of posts that  showcased their immense love followed by a selfie contest  that urged the audience to share pictures of their moms along with a small write up as to why they are tough as a tiger.  Those selfies were further shared on the brand’s Instagram stories. By the end, the campaign received an exhilarating response which ultimately highlighted that no pain is larger than a mother’s love.   

Speaking about celebrating Tough As A Tiger Moms, Puneet Motiani, Designated Partner, Gardenia Cosmotrade LLP says, “As a legacy brand we have always  been inclined towards female audiences especially mothers, and have respected their immense energy to do things beyond imagination. With this new Mother’s Day campaign, we not only respect their strive to rise above challenges but also celebrate them for who they are.”

Speaking about the campaign, Kusum Manral, Associate Creative Director, BC Web Wise says, "Just like the Tiger, a mother takes giant leaps to heal your pain. There's no pain that's greater than a mother’s love. With our Mother's Day campaign we celebrate all the #ToughAsATiger moms who are the biggest stress buster of our lives and treasure them forever."