Tiger Shroff roped in as brand ambassador for first-ever ESports Premier League
The B-Town action heart-throb Tiger Shroff is all set to don a new hat as the face of India’s first-ever franchise-based Esports league, ESports Premier League (ESPL) starting from June 16.
While Esports has seen an exponential rise especially during the lockdown, this league is the first of its kind in the Indian Esports world partnering with Bollywood to make it mainstream. This power-packed collaboration aims to nurture an ecosystem that Esports in India has never seen before. The league will leverage Tiger’s popularity and strong influence on the dynamic millennials and Gen-Z.
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Sharing his excitement Tiger Shroff said, “I am really excited to collaborate with ESports Premier League. This opens a tremendous opportunity to recognize the growing talent in Esports in India. As the world’s first franchise-based model in Esports, ESPL will surely help in putting India first on the global map. Esports fans and gamers are shaping the future of entertainment and sports. And I’m glad to represent this force of the future.”
With majority of the 1.4 billion Indian population being youth, the Bollywood sensation also known for his passion for sports and Mixed Martial Arts, will connect Esports to the mainstream as the inaugural edition of the league promises to bring the excitement of Esports through its nationwide tournament with lakhs of registrations that will commence from Wednesday. The preliminary rounds will engage in a highly competitive contest as eight teams will be chosen in the third round who will go on to contest in the grand finale.
While talking about the association, ESPL Director Mr. Vishwalok Nath said: “One of the major goals for ESPL has been to reach out to every millennial and gamers in the country and our purpose of having Tiger Shroff on board has been to create a much deeper connect and grow the gaming community. We hope this association will also bring us closer to our mission of taking Esports to the next level in India.”
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The matches will be streamed on OTT giant Disney+ Hotstar alongside official YouTube and Facebook channels of India Today and Aaj Tak and its websites. Due to the COVID-19 pandemic, the Season 1 will be held virtually over a period of two and a half months. It will also feature a prize-pool worth Rs. 25 lakhs where the winner takes home a sum of Rs. 12 lakhs while second and third placed teams will take home Rs. 6 lakhs and Rs. 3 lakhs respectively.
To participate in the league, gaming enthusiasts and gamers can register themselves on www.indiatodaygaming.com/espl