TikTok Announces New Partnership with Shopify
As TikTok keeps growing, and continues operating in the USA, in spite of a White House Executive Order for the sale, it also keeps churning out new stars, the platform’s celebrities who keeps growing and increase their audience reach, and be businesses in their right based on their short videos.
This partnership is great for TikTok, as quality creators help it bring in more users. But at the same time, TikTok knows that it needs to create pathways for these creators to generate income from their efforts, and ideally, not just through their own influencer partnerships, but through ad revenue share and other tools that can help them maximize their potential.
If they may get more money on YouTube and Instagram, which has more strong ad tools and networks in place, in the end, they will. That’s why TikTok has been working to generate more options for eCommerce to assist in giving another profit for creators to make a direct profit from their work.
And this could be the next big step in that direction - as per TikTok: "Today, we're announcing a global partnership with Shopify that will help more than a million merchants create and run campaigns directly geared toward TikTok's highly engaged community."
The Highlights of the new partnership includes
- New, "1-click" pixel: Shopify merchants can install or connect their TikTok Pixel with a click of a button, making it quicker and easier to track conversions.
- A One-Stop-Shop for TikTok Campaigns: Merchants can create campaigns, target audiences and track performance in one place.
- Creative Made Simple: Everyone has a story to tell on TikTok, and the TikTok channel enables Shopify merchants to create native, shareable ads that resonate with the community. TikTok's intuitive creative tools help turn merchants' products into high quality TikToks in minutes.
- Free Ad Credit: Eligible merchants can claim a $300 ad credit to jumpstart their first TikTok campaign."