TikTok ties up with McCann Worldgroup for a major creative project

ByteDance owned social video platform, TikTok has rewarded the mandate for its next creative project to McCann Worldgroup India. According to media sources, Ogilvy, DDB Mudra and McCann Worldgroup made it to final round. McCann is expected to come out with their first ad campaign for TikTok within a month. 

The pitch was called in December. In 2019, TikTok launched their first multimedia campaign #WaitASecondToReflect soon after it was banned in April for hosting offensive content. Since then the brand has launched several consumer outreach campaigns to improve its perception in the Indian market.