TIL launches BoxTV

Times Internet Limited (TIL) announced the launch of BoxTV.com, a premium video service that aims to offer the best bouquet of entertainment available. The video content will include blockbuster movies, TV shows, short films and much more, which users will be able to watch on a regular web browser or via popular smartphones, tablets and other device platforms.

 

BoxTV.com has a ‘freemium model’, which means that a part of the content will be available on an ad-supported free-to-user basis, and the rest will be available on a monthly subscription basis. BoxTV had put-up an invite-register page in February this year and in August they launched an invite-only alpha preview of the product. Since then it has accrued more than 50,000 invite requests and it continues to roll out more invites.

 

The BoxTV player has been designed and built  from scratch with unique features for a ‘lean back’ experience with three different modes - normal, wide and full screen for viewing content. Its most popular feature is the lights-off feature that gives users optimal viewing opportunity for high-quality videos. It also has an auto-bandwidth optimiser for working well on low or inconsistent bandwidths for optimal viewing while a user is on the move (particularly). What sets BoxTV apart from competitors is that it is the only site that focuses on getting international (Hollywood) content to Indian users and takes Indian content (both mainstream Bollywood and regional content) to Indians living worldwide (and also to various parts in India). 

 

BoxTV will be accessible via iPhone, iPad and Android devices and even popular TV-connected platforms such as Roku (which will allow users to view the content, whenever they travel).

 

Says Satyan Gajwani, CEO of Times Internet Ltd, “BoxTV is a product with a user-centric design approach, backed by a large content bank with anytime-anywhere access for subscribers. We are very excited about the launch and the roadmap for the next few months as we add more users and content.”