TIL's Colombia to put marketers in the driver's seat!
India’s largest consumer internet company Times Internet Limited, announced the next generation of their smart marketing platform - Colombia. The company has been consistently revolutionizing online advertising technology and has now transformed the platform to give complete control to marketers in creating and reaching their audience digitally.
The new Colombia platform addresses the need for marketers to have a bigger say, in how and where they would like their content to go. What began as a journey in 2015, when TIL extended their advertising platforms to include native and content advertising reach over and above the display advertising format with the launch of the Colombia Marketing Network, today culminates in how the site has changed further.
While talking about Colombia, Chief Revenue Officer, Times Internet said Gulshan Verma, said, “At Times Internet we are always on the look out to empower our partners through technology and Colombia is a giant step in that direction. Our platform grants complete control to critical aspects of a campaign in the hands of the marketer. For the Indian marketer – this allows them to reach more than 150M users across all the major Indian languages.”
Vice President, Ad Tech, Times Internet, Swapnil Shrivastav, further adds “We have been working on reinventing our platform to one where the marketers can create and drive their campaign with absolute control. Our tools also help them monitor every rupee invested and what impact it has. You can see the ROI - a value for each cent that you spend with just the click of a button. I am confident this technology will revolutionize digital advertising.”
The new Colombia platform has been created keeping in mind the gaps in the industry and the needs of marketers. The new site allows marketers to connect at scale with digital consumers with complete ease and absolute control!
From the moment a marketer registers/logs-in to www.colombiaonline.com, their experience of running a campaign changes in its entirety. This is evident by how the site addresses some of the essential requirements for marketers in today’s ever changing digital landscape. The site provides:
· Deep Personalization: Colombia is a platform that allows personalization of ads and content extensively.
· Premium Audience: Robust publisher network a marketer can be assured of reaching premium audience from all of Times Internet’s top news and content sites.
· Wide Reach: Over 150MM consumers in India on the most premium news and content network from publishers such as the Times of India, Punjab Kesari, Business Insider, Storypedia, Sandesh and many more
· Smart Ad platform: Leveraging the power of Times Internet technology to understand consumer’s interests and target them based upon their passions using Native, Display, Video and rich media advertising tools.
The platform provides insights and data analysis through cutting edge tools and personalization for audience reach during the creation of a campaign. One can choose where and how their product is advertised in the online network, along with demographically targeting required audience.
Since the beginning of their journey in 1999, The Times Internet team has pioneered the digital revolution in India. From creating sites that capture the interest and passion points of Indians, to taking their flagship news and business papers online through the Times of India and The Economic Times.