Times Bridge and South China Morning Post Announce Strategic Partnership
Times Bridge, the global investments and partnerships arm of The Times Group, India’s oldest and largest media company, and South China Morning Post (SCMP), a leading global news media company that has reported on China and Asia for more than a century, today announced a strategic partnership.
As a part of this alliance, select content from SCMP will be published on Times of India's digital, mobile and web platforms and Times of India will be SCMP’s primary partner in India for content syndication. This partnership will be the first of its kind between SCMP and any media company in India. The unique alliance will give Times of India’s readers access to international news from China and Hong Kong.
India has the world's second largest English-speaking population and a rapidly expanding internet user base, which is expected to reach 850 million by 2022.This partnership, is a bold step towards the growing base of Times of India’s digital platforms, which has a significant number of monthly readers across web and mobile.
SCMP is undergoing a significant transformation as it expands from being Hong Kong’s paper of record to a global media company. It has added three digital media platforms to its portfolio – Abacus, Inkstone and Goldthread – and entered into partnerships with key media around the globe. This partnership also bolsters SCMP’s recent expansion in the Southeast Asia region, which includes new hires and its first China Conference outside of Hong Kong, to be held in Kuala Lumpur this October.
Margot Ling, GM, Greater China, Times Bridge, said, “It brings us immense pleasure to be a part of this unique alliance. In this era of connected worlds, Indian readers are always on the lookout for news from across the globe, and this partnership will enable them to easily access content from Greater China, due to Times of India’s high reach.”
“As an independent, English newspaper reporting on China, India is a natural market for SCMP,” noted Gary Liu, CEO, SCMP. “In our increasingly interconnected world, this partnership will give Times of India readers further insight into China and will continue to expand SCMP’s global reach.”
Puneet Gupt, COO – News, Times Internet, said, “As the leading digital news platform in India, Times of India is dedicated to bringing both local and global insights to its readers. This strategic partnership with SCMP creates a gateway for our readers to understand more about Greater China via our digital platforms.