Times Group launches new Marathi infotainment platform MATA Gold

Did you know Marathi is the 3^rd largest native spoken language in India? Marathi speakers account for around 83 Mn (census 2011) - only after Hindi & Bengali. The earliest example of Maharashtri (later known as Marathi) as a separate language date to approximately the 1st century BCE. This rich language has some of the oldest literature of all modern Indian languages.

We, at the Times Group, have always taken pride in pioneering many firsts. And today marks the start of another such ‘first’, one that heralds a new era in the world of Marathi infotainment. For audiences all over the world, www.matagold.in brings a 1^st of a kind digital infotainment service in Marathi, providing original, entertaining, and absorbing world class content across multiple genres. These genres span current affairs to crime & action thrillers, audio-documentaries to sports, economy to history, spirituality to art, culture and entertainment and literature, life lessons, relationships and much, much more. These digital podcasts, videos and articles have been curated and produced by the very best talent in Marathi. Noted personalities like the scientist Dr. Mashelkar, celebrity chef Vishnu Manohar, Advocate Ujwal Nikam, cricket historian Dwarkanath Sanzgiri and many more have contributed to this new experience. Designed with the latest technology, this easy-to-use web service delivers an immersive audio experience on your smartphone, tablet or laptop. Should you prefer reading, these podcasts are available as articles too!

MaTa Gold’s audio format plays seamlessly in the background letting you do other things while listening, like driving your car, working on your laptop or performing your household chores - thereby helping you make the most of your time. Until now, there has been no single definitive platform or destination for such a wide variety and quality of Marathi podcasts and non-music infotainment across so many multiple genres. MaTa Gold aims to fill that gap and serve Marathi audiences across the world with the widest range of topics and the very best in content, digitally streamed on-demand.