Times Internet acquires MensXP!
MensXP joins Times Internet to bring Men's Lifestyle content to larger audiences
Indian men are constantly looking for relevant information that matters to them - anything from fashion, to health, to technology, to work life. We notice this because as a digital technology company, many of the men in Times Internet are looking for it too.
That's why we're excited to announce that the MensXP team will be joining Times Internet. Angad Bhatia and his team launched their company 3 years ago, and since then, their team has built a relevant site which millions of people have visited to learn about things that matter to them. And they've worked with advertisers like Burberry, LG, Samsung, and more to help them reach the economically rising, urban Indian male looking for a chic, cosmopolitan lifestyle.
Our goal is to make this content even better and expose it to a bigger audience. MensXP already has a loyal following, and our goal is to let them keep doing what they're doing to reach larger audiences.
Speaking on the matter, Satyan Gajwani, CEO, Times Internet, said, "This is really exciting for us because not only are we bringing in a strong platform, but we are bringing onboard an awesome, entreprenurial team that has a huge vision for their business. Times Internet is focused on bringing on great entrepreneurs that can take their businesses to the next level with our support."
“We are extremely excited to work with TIL, especially at a phase that is witnessing the organization undergo a paradigm shift in the way it does business. The acquisition will help MensXP further its vision to be the defacto lifestyle platform for Indian consumers. I am happy that Satyan believes in our vision and together we will aim build something great," Said Angad Bhatia, Founder & now Business Head, MensXP.com