Times Internet launches Spotlight, a one-stop digital content studio for brands
Times Internet has launched Spotlight, touted as India’s first all-encompassing content studio, providing marketers with content strategy, development and marketing solutions for their brands. The studio has been created with a vision to be an end-to-end solution provider for marketers, giving them a chance to own a full scale content hub with Times Internet through Spotlight. The platform will be able to create branded content not only in English, but nine other Indian regional languages across 150 million users.
Spotlight aims to be a strategic partner for brands – from strategic recommendations to reviewing and editing existing content of brands and creating new branded content.
Neha Gupta has been roped in to head Spotlight. She was formerly VP - Brand Solutions and Sales Strategy at NDTV Convergence. Speaking on the launch, Gupta said, “I’m extremely excited to be a part of creating Spotlight. This content studio will create new, best-in-class branded content. Along with Times Internet’s unique reach and scale, it will provide a strong differentiator to brands and will help them increase their digital presence by showcasing their branded content. We will partner with brands to create stories, infographics, galleries, videos and new exciting native content solutions in English and multiple regional languages.”
Reach and Scale: Through Spotlight, not only do brands get a chance to create great content, but also populate it across the Times Internet Network that caters to 150 million users every month across genres, and languages.
Access to content creators: Spotlight will give marketers access to the largest editorial talent pool in the India - people who are experts in multiple genres to create and curate their content.
Mobile, Social and Search Discovery: Content created through Spotlight will give brands a chance to let their audience discover content in-stream in similar format as the Times Internet sites as well as third party publishers online.
Audience Analytics & Insights: As a part of the Times Internet Group, Spotlight has been created to know both – brands and their audiences. Spotlight will provide marketers with detailed report and insights.
Gulshan Verma, Chief Revenue Officer, Times Internet, commented, “We are ushering in an era, where everything around us is content. With some of the best minds in the business across genres and languages with us, this was the right time to create a studio that unites all our capabilities. For marketers, Spotlight will not only develop branded content, but will also give them access to India’s largest digital network – Times Internet and beyond.”