Times Network partners with Amagi to offer geo-targeted TV advertising

Amagi, India’s largest geo – targeted ad network, has announced that Times Network, India’s leading TV broadcaster, will use Amagi’s services to enable geo-targeted advertising on five of its channels – Times Now, ET Now, Romedy Now, Zoom, and Magic Bricks Now.

Times Network delivers differentiated content across news and entertainment channels, to over 100 million viewers in the country. Amagi’s technology will enable the broadcaster to split ad inventory and provide regional ad spots to different brands. Times Network’s partnership with Amagi means that advertisers will also have the flexibility to buy regional ad spots on its channels at optimised costs. While this enables bigger advertisers to optimise their media spends, the smaller and regional advertisers can also advertise on national TV and target only markets of their choice and pay only for that. This opens a very good opportunity for entrepreneurs and small advertisers to see their brand on a National TV like a Times Now.

Expressing his confidence in the partnership’s ability to deliver benefits for national and local advertisers, MK Anand, MD and CEO, Times Network, said, ‘’Our Network specialises in delivering decision makers at the top end of the Indian population. Our audiences are comparable with English Newspapers. With the ability to provide geo-targeted reach, we will now be able to offer city specific solutions complimentary to English Newspaper campaigns at very efficient costs. This will be a major innovation for media users.”

“The partnership with Times Network is an evidence of the industry’s belief in Amagi’s core value proposition. Our endeavour is to help industry players recognize innovative and efficient technology-driven ad solutions. A unique patented technological platform has helped us emerge as a reliable choice for TV broadcasters to enable geo-targeted advertising. This marks another landmark step in Amagi’s growth and we are bullish about delivering exceptional results.’’ added Baskar Subramanian, Co-founder of Amagi.

As advertisers continue to become increasingly specific about the division of their marketing budgets, this development marks yet another milestone for innovation in television advertising and for Amagi in particular. A partnership with two of India’s largest TV broadcasters is indicative of the industry’s appetite for innovative, cost-effective, and efficient content delivery solutions, an appetite Amagi believes could be representative of the entire industry in the near future.