TIMES NOW garners maximum GRPs during Budget Day
While TIMES NOW's viewership is 3.5 times of NDTV 24x7 and nearly 8 times that of CNN IBN, it is also 64% ahead of CNBC TV18 according to data released by AMAP for 28th Feb, 2011 (Budget Day). TIMES NOW ' 8.37 GRPs, CNBC TV18 ' 5.1 GRPs, NDTV 24x7 ' 2.27 GRPs, CNN IBN ' 1.06 GRPs.
Says Arnab Goswami, Editor-in-Chief, TIMES NOW, "The focus this year was on Simplifying the Budget. The programming delved towards informing, evaluating and debating the Union Budget in a manner that assessed its impact on the viewers' day to day lives. TIMES NOW has always been at the forefront delivering realistic and informative programming with in-depth insights and views from distinguished guests and experts across sectors."
Hosted by Arnab Goswami, TIMES NOW's Budget Day Live had a power panel which included Swaminathan Aiyar, Consulting Editor, The Economic Times, Lord Meghnad Desai, Globally respected economist and a host of politicians and the who's who of India Inc.
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