TIMES NOW garners maximum GRPs during Budget Day

TIMES NOW, for 3 years in a row, is the most watched channel on Budget day and is significantly ahead of CNBC TV18, NDTV 24x7 and CNN IBN.

While TIMES NOW's viewership is 3.5 times of NDTV 24x7 and nearly 8 times that of CNN IBN, it is also 64% ahead of CNBC TV18 according to data released by AMAP for 28th Feb, 2011 (Budget Day). TIMES NOW ' 8.37 GRPs, CNBC TV18 ' 5.1 GRPs, NDTV 24x7 ' 2.27 GRPs, CNN IBN ' 1.06 GRPs.

Says Arnab Goswami, Editor-in-Chief, TIMES NOW, "The focus this year was on Simplifying the Budget. The programming delved towards informing, evaluating and debating the Union Budget in a manner that assessed its impact on the viewers' day to day lives. TIMES NOW has always been at the forefront delivering realistic and informative programming with in-depth insights and views from distinguished guests and experts across sectors."

Hosted by Arnab Goswami, TIMES NOW's Budget Day Live had a power panel which included Swaminathan Aiyar, Consulting Editor, The Economic Times, Lord Meghnad Desai, Globally respected economist and a host of politicians and the who's who of India Inc.

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