Times OOH adds Mauritius to its family
Times OOH, finds another reason to rejoice in a span of less than a year. After acquiring Trichy, Coimbatore back in 2017, they have set foot into the turquoise shores of Mauritius, by acquiring the sole media rights at Sir Seewoosagur Ramgoolam International Airport, (SSRIA), making it the only Indian outdoor advertising company to do so.
In a market where having such a diverse portfolio was unthinkable previously, Times OOH, seems to be doing something right by being aggressive and steady with its acquisitions. To do a quick recap, the company also owns advertising rights to the biggest airports in India: Delhi and Mumbai.
Mauritius Airport boasts of about 3.8 million annual footfalls out of which, interestingly, 95% are international passengers, making this acquisition of tremendous strategic importance. Mr. Sharath Chandra, President at Times OOH, opined "Having bagged a solid 10-year contract, a healthy mix of about 140 sites has been planned which includes 42 digital screens, glass wraps, wall wraps and promotional zones, apart from the static requisite. Additionally, there are sponsorship opportunities available. With expertise in DOOH, which seems to be the buzz word in the industry these days, Mauritius airport will keep up with changing industry trends."