Times OOH conducts a customer connect The Pilot event at Indore
Times OOH, the outdoor advertising company of the Times Group organised an event named “The Pilot” in the city of Indore on Friday the 18th of October. Times OOH acquired the exclusive advertising rights at the Indore Airport earlier this year and offers brands a great platform to advertise products in innovative ways including impactful static displays, dynamic digital screens, strategic sponsorship opportunities, and promotion zones.
The event was held to connect with senior representatives of companies and media agencies from the city and to showcase the plethora of media options that the airport offers. Over 200 clients and agencies participated at the event and the marketing fraternity was taken through the work that Times OOH has done with key national and local brands and the ways to reach the premium audience that Indore airport offers.
Indore Airport has been adjudged as the best airport in Asia Pacific region under 2-5 million passenger category by Airport Council International (ACI) and it continues to raise benchmarks in customer service and infrastructure. If we talk about the city itself, Indore is the most populous city in Madhya Pradesh and is often referred to as the education hub and the financial capital of the state. Moreover, Indore has been ranked as India’s cleanest city three years in a row as per the Swachh Survekshan for the years 2017, 2018 and 2019 The airport also recently started International operations to Dubai, becoming the first international airport in Madhya Pradesh. For the year, 2018-2019, the airport registered a footfall growth of nearly 40%
At the event, Airport Director Aryama Sanyal said “Indore Airport is the heart of the flourishing city, servicing the passengers and creating landmarks in service quality. Airports today are not just a place to board flights but have become a spot where people spend ample hours engaging in various activities like shopping, enjoying lavish meals, consuming advertising and brand promotions and so on. Times OOH has brought high quality standards in airport media space enabling the advertisers to communicate with their target audience in the best possible way. From short term well thought activations to long term presence with marquee media, brands are leveraging the opportunities present at Indore airport and we only see it growing further and reaching greater heights”