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TimesDeal.com mobile recharge deal gets 50,000 orders in one day

TimesDeal.com, the group buying portal of The Times of India Group, offered users a special mobile recharge deal on 1st December, 2011. The deal allowed users to pay just Rs 50 and get a mobile recharge voucher from PayTM worth Rs 100. By offering users double the value of their money, the deal was a super hit with the users.

The deal sold 50,000 orders in a single day, a new record in terms of number of online orders in the e-commerce space in India. Timesdeal saw a huge traffic surge, with more than 250,000 unique visitors reported for that day.

Regarding the deal,Rishi Khiani, CEO of Times Internet Ltd said, "Offering users relevant high value-for-money deals like these has always been our primary focus for TimesDeal. For both TimesDeal and PayTM, it was of paramount importance to make the process of buying and redeeming this deal secure and simple, and I am glad we have been able to achieve that. The overwhelming response bears testimony to this."

Paytm.com, the partner in the deal is a subsidiary of One97 Communications. It is an e-commerce platform that offers a medium for mobile users to recharge their prepaid connections. The offer generated almost 100,000 visits on PayTM and the number of new users spiked up by 1700% on the day.

"Unparalleled reach of TimesDeal in online and offline world combined with PayTM's perfect mass-appeal product made this epic. Wish we both create a next benchmark of selling 100,000 orders in a day", said Vijay Shekhar Sharma, Chairman & Managing Director, One97 Communications Ltd.

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