Timesgroup launches ‘Power of Print’ contest
Print has seen some of the most impactful and compelling campaigns over the years – campaigns that have changed brands & behaviour across nations. While we do see interesting print campaigns internationally, there is scope for improvement in India. The opportunity is to make print sexy and aspirational again and in the process, bring out its true potential.
Power of Print will be conducted as an open contest to create a print campaign based on a live brief set out by a brand/company. The idea is to get a ‘real’ brief from an advertiser with a real and current business problem that will help use the print medium as the solution for it.
This initiative will seek to motivate communication agencies to come up with award-winning campaigns for a real cause / brand.
This is the first edition of an innovative idea to bring out the best of print creativity in the country and make it work for a company or brand. This is a first and one of its kind competition, where creative teams across agencies will vie for the top spot and not only win the Power of Print award at the Kyoorius Creative Awards (KCA) in June, but also see their winning campaign released in the pages of the Times of India group publications.
Power of Print is an IP that will be owned by the Times Group. The awards will be part of a larger initiative to drive creativity in print and engage with the marketing and creative fraternity. Power of Print will culminate at the Kyoorius Creative Awards (KCA) on June 2nd, 2017 in Mumbai.
Nestle India has come on board as the partner brand for the first year to promote a noble cause – #EducateTheGirlChild.
Nestlé India in partnership with Project Nanhi Kali launched the #EducateTheGirlChild campaign in 2016 to draw attention to this very important cause by creating engaging communication, changing iconic tag lines for 100 million packs of KIT KAT, MAGGI and NESCAFÉ, activating the idea leveraging marathons to get support from local communities and also reimagining the iconic “School Chalen Hum”.
Speaking on this occasion, Mr. Suresh Narayanan, Chairman & Managing Director at Nestle India Ltd.Said, “We continue our corporate social initiative of #EducateTheGirlChild with the objective to sensitize and draw attention to the fact that society needs to embrace collective responsibility in ensuring that more girls have the opportunity to pursue education. We are very excited to partner with The Times of India group on this initiative and especially pleased that the entire advertising community is coming together to contribute their unique creativity towards this cause, leveraging the print medium.”
Mr. Raj Jain, CEO at BCCL stated, “Power of print is a unique initiative by the Times Group to drive creativity and engage the best creative minds in print advertising. Print advertising is one of its kind and appeals to all the five senses. Just like a book is almost always better than the movie based on it, we believe print advertising has so much more to offer. We are glad that Nestle has come on board as the partner for the first year with a very noble cause to ‘Educate the Girl Child’. I think this program will help spur the creative minds and rekindle the romance with the medium.”