Timios awards creative mandate to Elebird Creatives

Bengaluru-based full-service creative agency Elebird Creatives has been awarded the complete creative mandate for timios, a packaged food brand exclusively for children. Elebird is now designated to provide crucial branding solutions to timios regarding content creation, design and marketing collaterals. Timios had recently announced that it had received funding from a Seed Fund launched by MTR Foods Pvt. Ltd -the packaged foods giant.

As a creative partner, Elebird has already completed the rebranding exercise for timios, including their packaging designs and marketing mandates. It will also help timios in its e-commerce initiatives.

timios offers industry-first solution towards age-appropriate nutrition and has a product range for children in the age group of 6 months to 12 years. It provides wholesome, guilt-free meals and snacks for kids.

Aswani Chaitanya, Co-founder, timios (FirmRoots India Pvt. Ltd.), said, “We’re excited to sign on Elebird Creatives as our Creative Partner. Elebird has delivered exceptionally well creatives for our marketing and branding initiatives. Needless to say, the ideas, enthusiasm and creativity on display were excellent and we expect to create some great campaigns together in the coming days.”

He further added, “As a parent, I passionately believe that my children should grow up eating better food and discover that eating healthy can be fun. I believe all parents feel the same. timios brings to our children age-appropriate range of products which are loaded with goodness on the inside and fun on the outside!”

Rajiv Krishnaswamy, Co-founder & Head - Marketing, Elebird Creatives, said, "Our vision was to establish timios brand as the market leader in its category. We’re very excited to partner with them in reimagining healthier food options for the new generation.”

Mahesha Veeranna, Co-founder & Creative Head, Elebird Creatives, said “The rebranding was planned with a clean and minimalistic style. Working with a kid’s brand is always challenging and fun.”

“It’s great to partner with a food brand that stands for honesty. Teaching kids how to eat healthy needn’t be that hard. We’re aiming to upend that belief” added Salman Ravoof, Co-founder & Head - Digital, Elebird Creatives.

Founded with a vision of disrupting creative visual communication using minimalism and modern design principles, Elebird Creatives is one of the fastest growing creative agencies today. The agency’s portfolio includes creative undertakings for clients such as Organic Mandya, MTR Foods, Pearson, element14, and a plethora of startups like Goodera, FishChain, DrinkPrime, Tacnik, etc.