Tinder Finds A Match with Dice Media’s ‘Adulting Season 2
Pocket Aces, India’s leading digital media entertainment platform today announced the second season of their most-loved web series Adulting in association with Tinder, the world’s most popular app for meeting new people, featuring Yashaswini Dayama and Aisha Ahmed.
Adulting Season 2 is a slice-of-life show that follows the lives of two roommates and best friends in Mumbai, as they make their way through relatable and humourous adulting situations. This is a perfect partnership for Tinder, as the platform champions Gen Z and the adulting life phase. The 5-episode series went live on Dice Media’s Facebook and YouTube channel on Sunday, 11th August 2019, airing weekly.
Commenting on the partnership, Aditi Shrivastava, Co-founder, Pocket Aces says, “Adulting Season 1 received an overwhelming response from the audience. This season promises to be even bigger and better and that’s why you’ll find the show visible across media - we’ve got hoardings in major cities, a music video of the audience’s favorite title track across all digital platforms, an Adulting game on our gaming platform Loco, and even a TikTok challenge! We’re quite excited to embark upon this journey with Tinder since it fits so seamlessly with what the show stands for.”
Taru Kapoor, GM, India, Tinder and Match Group said on the association for Tinder, “Tinder is reflective of Gen Z’s reality; we are their ally and right in it with them in their journey of growing up to full-fledged adulting. We know just like the Tinder community that eventually, we will get ‘there’, and that growing up isn’t optional. We seek to celebrate the craziness along the way, the relationships that will change us and the adventures and people that challenge us. At Tinder, we believe the journey is just as important as the destination, and we couldn’t have articulated this better than via ‘Adulting’ and the shared life experiences of two girls in Mumbai navigating the uncertainty associated with this phase. We’re always looking to work with like-minded partners that share our ethos to create engaging content and drive relevant conversations for our audience.”
Since its inception, Pocket Aces has collaborated with bold, new-age brands that both connect with Gen Z and millennial audiences and seamlessly fit into the storyline of the series. In Adulting Season 2, Ray, one of the leads, is a regular Tinder user. As the story progresses, Ray talks about the merits of meeting people through Tinder, not dealing with any pressure of having to settle down and reinforces the brand’s philosophy that the journey is as important as the destination.