Tips Music & Warner Music ink mega Bollywood music deal
Global music giants Tips Music and Warner Music have stepped up and consolidated their strength and presence in India by signing a game changing distribution tie-up. Tips Music has some of the most diverse genres of music and innumerable smash hits from 90s chart busting film soundtracks.
The deal between the two behemoths provides Warner Music a significant platform in India and provides Tips Music’s Hindi catalogue a global presence.
Some of Tips Music’s noteworthy tiles include biggest Bollywood films like Race, Taal, Pardes, Raja Hindustani, Dil Hai Tumhara, Genius, Entertainment, Phata Poster Nikla Hero, Ramaiya Vastaviaya, Prince, Khalnayak, Kismat Konnection and many more. Bollywood songs account for more than 60 per cent of all the music streamed in India and Tips Music is one of the leading companies who continue to invest in new soundtracks.
Tips Music’s repertoire will be distributed in India by Warner Music India and internationally by ADA, the global independent Alternate Distribution Alliance division of Warner Music Group, which also represents the rights to some of the most illustrious independent record labels worldwide.
Tips Music catalogue has a huge consumption of music in the international market and this tie-up is a milestone moment to satiate the craving of premium music in the international market.
Kumar Taurani, Managing Director, Tips Industries, said, “This global partnership between Tips Music and Warner Music, coupled with explosive content, resources, distribution & marketing strengths will push Tips’ rich music catalogue and a big line up of breathtaking new music to an even larger audience base across every corner of the globe.”
Girish Kumar, Chief Operating Officer, Tips Industries, added here, “It’s indeed an exciting partnership and it will provide an amazing experience to our music patrons and lovers in every corner of the world. This collaboration is truly a win-win situation for everyone.”
Alfonso Perez Soto, EVP, Eastern Europe, Middle East and Africa, Warner Music, said, “Warner Music is moving at a great pace to grow its footprint in India, one of the most exciting music markets in the world. This deal with the hugely respected team at Tips massively increases our catalogue of the local repertoire which is so heavily streamed in India and beyond.”
Jay Mehta, Managing Director, Warner Music India, commented, “Tips has an amazing catalogue containing some of the best and most loved Bollywood music. I’m delighted that, along with ADA, we’ll be promoting and distributing these iconic songs. Tips’ Hindi YouTube content receives more than 5.1 billion views per month, so the appetite for its music is there for everyone to see.”