Titan Company dissects consumer sentiment this Valentine’s Day

Titan Company has unveiled the consumer insight report for Valentine’s Day 2020, covering views and opinion of couples from five metros – Delhi, Chennai, Mumbai, Kolkata and Bengaluru. According to the research, there was a comparative study conducted, where respondents were asked to decipher the various trends on how couples express love, spend ‘our-time’ and their approach to choose the right partner and top gifts they prefer receiving on Valentine’s Day.

Express Love

According to the study, 52 per cent couples believe that spending quality time is the best way to express love, whereas 36 per cent couples express it by surprising their partner with gifts. While it’s interesting to note that 33 per cent couples prefer physical intimacy over the other two.

Social Media

In this digital era, where people buzz about every little detail of their lives on social media, 37 per cent married people think that posting pictures on social media is the best way of expressing love. On the other hand, 25 per cent unmarried people think that posting and expressing on social media is not a good way of expressing love.

Valentine’s Day as an occasion

When it comes to couples celebrating Valentine’s Day, 66 per cent married people value the occasion and consider it to be a very important day in terms of expressing love, while the excitement for the day was seen a bit low at 36 per cent amongst the unmarried couples.

Quality Time

Given the worked-up lifestyle, it gets difficult to move out over the weekend and thus, when it comes to spending some ‘our-time’, couples prefer spending relaxed time at home and indulging in hobbies like working out together.

Decision on choosing the right partner

Opinion is divided when it comes to making a decision on choosing the right partner. 50 per cent people agree that dating a person before getting married is the ideal way. They are not conservative, with just 36 per cent people agreeing on arranged marriages as the best approach when it comes to choosing the right partner. At the same time, only 32 per cent people think that it is important to live-in before getting married.

Gifting on Valentine’s Day

As the occasion is all about celebrating love, couples look out for different ways to make their partners feel special. Amongst hundreds of things, the research revealed, gifting chocolates to both men and women never goes out of trend. Jewellery and apparels are also considered popular gifts for women while when it comes to gifting men, gadgets take the lead.

The report was initiated to understand consumer sentiments around Valentine’s Day 2020 – ways to express love, importance of the occasion, how couples spend time together, approach to decide the right life partner and Valentine’s gifts. The data was collected through online/ mobile surveys.